How to setup a long term business as an Online Instructor




How to setup a long term business as an Online Instructor

The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.

  • Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.
    • How to identify and narrow down a hot niche• How to find content and get inspired
    •  How to create your business plan as instructor:
  • The Split process: break down your potential course into several ones
    • How to project from your first course to the next future: the long term plan
    • Plan your projects
    • Plan your course launch
    • Plan your other services to promote throughout your course
  • Go Beyond Udemy


    • Promote your courses on Amazon and eBay as physical products
    • Cross promote (use your courses and others you are an affiliate for with coupons)
    • Create Master classes and high ticket coaching programs based to your students
    • Promote on other eLearning platforms
    • Monetize on Youtube
    • Expand your business (use your courses to promote other services)
    • Use Udemy to establish your name
    • Create resources to drive traffic
  • How to setup the Course creation process: design the course structure


    • Break down your course
    • Define the sections
    • Define the structure of sections
    • Define the structure of lectures
    • The type of lectures
    • How to build an article for a lecture
  • How to engage your students
  • How to create videos for your lectures using Techsmith Camtasia: my personal strategies
  • How to improve the audio of your videos
  • Use Microsoft Powerpoint to create videos and presentations
  • Course promotion - Traditional techniques


    • Email marketing campaigns
    • Udemy Announcements
    • Use your own website
    • Product launch strategies
    • Promote a tool or other services with your course
  • Make your course a best seller


    • Coupon secrets
    • Make it popular 
    • Press releases
    • Promote on forums
  • Promote on Social Media


    • Social media marketing
    • Setup a Facebook campaign
    • Where to promote on Facebook
    • Setup a Twitter campaign
    • Where to promote on LinkedIn
    • Youtube strategies
  • The marketing funnel process


    • Strategies to create buzz around your course
    • Coupon websites
    • Create the course chain
    • Use Udemy as marketing funnel process: more courses in the funnel
    • Use webinars to promote your courses
    • Course versions and course levels
    • Make your students come back to you
  • Monitor your competition


    • Monitor other Udemy instructors
    • Monitor on other eLearning platforms
    • Monitor on Youtube
    • Monitor competitors of physical products (Amazon, eBay,….)
    • Find instructors to partner with
  • Track your performances


    • Use Google Analytics to track the performances of an Udemy course
    • Monitor your students’ feedback and the follow up process
  • The Promo Video Script strategy


    • Copywriting techniques
    • The Promo video script strategy
    • Tips and tricks
    • Use promo videos in your courses
  • How to setup your studio


    • The video production process
    • Setup your studio
    • Choose your video camera
    • Choose your microphone
    • Choose your webinar tool
  • Where to find royalty free content


    • Where to find royalty free music
    • Where to find royalty free images
    • Where to find royalty free videos
  • The critical key to success: partnership


    • The Udemy community
    • The Udemy support team
    • Mastermind groups
    • Live events
    • Your students’ network

How to setup a long term business as an Online Instructor on Udemy unofficial and other eLearning platforms

Url: View Details

What you will learn
  • create an online course
  • create video tutorials and presentations to use in online video courses
  • build a long term strategy and business as online instructor

Rating: 3.875

Level: All Levels

Duration: 17.5 hours

Instructor: Daniele Protti


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