Optimizing your Facebook Ad Strategy

Optimizing your Facebook Ad Strategy

In this course, Sheana will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms. 

Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.

Use A/B testing to optimize your Facebook content on any budget in this fast-paced course taught by a marketer and PhD.

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What you will learn

• Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price
• Find and compare the most engaged audiences for your Facebook content even if you don't have any fans
• Utilize A/B testing strategies to make data-driven decisions

Rating: 3.7

Level: Intermediate Level

Duration: 1 hour

Instructor: Sheana A.