Mastering Criteo Retail Media

Mastering Criteo Retail Media

You have the next million dollar product and you’ve finally been invited to a first-class online marketplace. Your product is now available to millions of people shopping online at Best Buy, Target, or Costco. Your images look good, your pricing is competitive, you have plenty of inventory, and your product name and description are of the highest quality. You’re going to be an overnight millionaire, right?

Well, it’s been weeks and you still haven’t received your first sale. When typing search terms relevant to your products, you can’t find your products on the first, second, or even the third page. No one is finding your products, and no one is purchasing your products, and you are not getting any 5-star reviews, making the situation even worse.

It’s been months without a sale now and you’re questioning what you’re doing with your life. You’ve invested so much into your product, operations, and creating your listing but nothing’s working. You then remember that you can advertise! If people see your product, you know people will buy it! That’s where Criteo comes in.

Yet, what’s worse than making no money? Losing money. If you don’t navigate Criteo the correct way, you’ll quickly and easily burn through your budget. In Criteo, everything needs to be carefully set-up for your success. Your campaign and ad group structure, keywords, bidding, placements, and reports are all fundamental to your success.

In this class, I’ll explain all the different components of Criteo Retail Media. I’ll also share my tips to ensure you’re controlling spend and targeting the customer who is likely to purchase your product so that you get the highest Return on Ad Spend and 10x your sales at a minimal cost.

Learn how to optimize your campaigns, achieve maximum ROAS, and boost Sales.

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What you will learn

• Create targeted and profitable Criteo campaigns to maximize Sales and minimize cost
• Analyze Criteo reports and extract action items that will improve shopper targeting
• Strategize your CPC budgets and bids to maximize Return on Ad Spend

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Level: Intermediate Level

Duration: 1 hour

Instructor: Willie Marquez