Create a Useful Brand Kit in Canva




Create a Useful Brand Kit in Canva

A cohesive brand kit is key to creating a consistent brand image and makes collaborative design so much easier. In this class, we're going to be designing the essentials of a brand kit in Canva using a template linked in the course materials.

By understanding the exact purpose of each element of the brand kit, you'll be able to make more strategic design decisions and create a stronger brand image. We'll also look at the design process and technical choices that go into selecting the different aspects of a branding kit, and you'll be guided through the steps even if you don't have any design or branding background.

In this course, we're going to look at the following:

  • What is a brand kit, and how do we use it?

  • Logo design principles for DIYers

  • Selecting brand colors that represent your mission

  • Picking optimal brand fonts

  • Creating a sample of inspiration photos with specific criteria

  • Exporting and using your brand kit in practical ways

By the end of this course, you will have a more thorough understanding of branding for a business, blog, or project, and a PDF brand kit that you can use going forward.

This course includes a handout with a link to a Canva template to make it easy to get started!

Design a Cohesive Branding Package For Your Business or Project

Url: View Details

What you will learn
  • Create a functional brand kit for your project or business
  • Design a logo using simple design principles
  • Pick brand fonts and colors using branding strategies

Rating: 5

Level: Beginner Level

Duration: 38 mins

Instructor: Rebecca Wilson


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