Insights from Tipping Point

Insights from Tipping Point

With this book-based course, learn from best-seller The Tipping Point by Malcolm Gladwell in bite-sized video lessons.

What makes an idea, a product, or a trend stick? Malcolm Gladwell's The Tipping Point is a handbook for understanding patterns using The Law of the Few. The journalist turned author's debut book shows the fine line between knowing and understanding. In this series, the “tipping point phenomenon” and learn how this iconic book completely changed how individuals look at new ideas, in addition to selling and marketing new products. Jan Rutherford, a principal at thoughtLEADERS, LLC shines the spotlight on the key learnings from this book.

Upskill with book-based courses by Emeritus Insights

Now get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.

On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.

The science behind viral trends in business, marketing, and human behavior

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What you will learn

• What is the science behind viral trends in business, marketing, and human behavior
• How to ensure that your audience doesn't develop immunity against your viral marketing strategy
• What are the three rules that dictate how ideas go viral

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Level: Beginner Level

Duration: 30 mins

Instructor: Emeritus Insights