Social Media Listening & Measurement Masterclass

Social Media Listening & Measurement Masterclass

In the Social Media Listening & Measurement Masterclass an expert in the industry will introduce you to:

• Social Media Listening & its benefits

• Social Media Listening platforms and the technology behind them

• Social Media Content Types and Limitations of data API retrieval

• The process of setting up a business on a social listening platform for the first time.

• Real-life examples of how brands might use social media listening to reach their PR objectives.

• Brand24 & Mention: Two leading social media listening platforms

• Boolean Operators and search queries

• Exclusive Brand24 access for people taking this course

• Social media sentiment analysis & coding

• Desk research to complement missing data

• Generating insightful reports using Google Data Studio, Power BI, pivot tables and others.

At the end of this introductory course, you will be able to set up a business on a social listening platform to help it reach its objectives. You will also be more familiar with the social listening industry and its limitations.

If you enjoyed the course make sure to reach out.

Instructor details

Ahmad is a social listening expert with more than 7 years of experience in media monitoring and social listening in specific. He has a M.S in PR & Corporate Communication and has helped businesses around the world reach their PR objectives.

The Complete Course For Public Relations & Social Media Managers To Best Achieve Business Objectives

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What you will learn

• What Social Media Listening is and why it is important
• What Social Media Listening tools are available in the market
• What are the different content types on social media

Rating: 5

Level: Beginner Level

Duration: 40 mins

Instructor: Ahmad Fatfat