Service Design Masterclass - Key fundamentals & techniques

Service Design Masterclass - Key fundamentals & techniques

Why service design?

Because Service design helps companies to create a strong competitive advantage and thus stay successful.

In a rapidly changing world, companies are forced to constantly adapt if they don't want to be disrupted. Here are the 3 main challenges that companies need to overcome:

1. First, customers are more demanding than ever;

2. Second, continuous innovation has gone from being a luxury to a necessity;

3. And third, companies don't have the right organizational structure to support omnichannel customer journeys.

Applying service Service Design Fundamentals and Techniques, will enable companies to address each of these challenges. Here's how:

• By building a strong competitive advantage that’s hard to copy;

• By focusing on solving the right problem and is very research based;

• By improving collaboration and breaking down silos within organizations;

• By offering a toolbox filled with techniques which facilitate quick, affordable and low risk innovations;

• By taking a holistic approach and reviewing the entire customer experience;

• And finally, by being flexible and offering a broad spectrum of applications

This course is an introduction to service design and doesn't require any prior knowledge.

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What will you learn after enrolling?

The ability to create high-impact customer experiences by applying these 5 Service Design techniques:

1. Service design patterns: Help companies adapt their way of thinking by applying the 6 service design patterns.

2. Service persona: answering customer needs with high precision starts with creating a service persona.

3. High and low fidelity prototyping: validate assumptions quickly and cheaply through prototyping.

4. Customer journey mapping: design journeys that will turn prospects into customers and customers into ambassadors.

5. Service blueprints: become a user experience architect and be in full control of all the layers impacting services or products.

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Who is this course for?

• Recent graduates looking to start a position as a service designer, a business analyst, business consultant, product manager, product owner or even a UX designer.

• Junior service designers wanting to strengthen their knowledge.

• Senior service designers looking to brush up their skills.

• All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.

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What else can I offer you?

You will have access to:

• The slides of the course which you can use at your own convenience

• Fun assignments to make things more tangible

• Handouts and templates to help you in your day-to-day service design activities

• Access to an industry expert. In case you have questions feel free to contact me and I will do my absolute best to guide you.

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What did others think?

“Content is authoritative, rigorous, comprehensive and accessible. The delivery is professional, well-paced and easy to listen too. The presentation is personable, learning is scaffolded with no cognitive overload.” – Will

“Interesting no nonsense course, well given. Fully meets expectations.” – Eva

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Now it's your turn!

Do you want to improve the customer experience in a fail-safe way? Then this course has everything you need and more! 

How to create high-impact customer experiences by applying 5 key service design techniques

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What you will learn

• Acquire a thorough understanding of what service design is and why it is needed.
• Develop a service design mindset by applying the six service design patterns.
• The ability to confidently create and apply service design personas, prototypes, customer journeys maps, service blueprints and much more...

Rating: 4.33333

Level: All Levels

Duration: 3.5 hours

Instructor: Thibault Dubois