Fashion Market Interpretation Knack of Marketing Brand & You

Fashion Market Interpretation Knack of Marketing Brand & You

Understanding the Personal Styling & Image Design will enhance your profession as a “Stylist”. Any individual who wants to start their career as a fashion stylist, fashion manager, or fashion blogger should be well-versed about understanding fundamentals of fashion marketing & its types, techniques of promotion and planning, brand management as well as building media relations.

Introduction to Marketing – Marketing is the essence of any business, the stronger the marketing activities the stronger is your presence. This topic will enrich you with introducing the concept of marketing, its types, tool kits as well as social media marketing in fashion domain by enhancing long-term vision in the industry.

Understanding Brand Management – A Brand is the identity of your product. The stronger the brand, the higher is its presence. This topic will introduce you to what exactly is branding, its types, how can you create a strong brand of your product as well as implementation strategies in fashion domain.

Techniques of Promotion and Planning – Planning is the root of any industry, once your plans are formulated, you can quickly implement any marketing strategy. In this section you will learn various techniques of promotion to upscale your business.

Understanding Media & PR – It is essential to create strong media relations in order to scale your business in the long run. This section will teach you how to maintain media relations in the fashion industry using effective strategies and techniques.

This course is strategically designed so that the students who want to learn the basics of styling will experience the ease of understanding and will be able to consume through the flow of topics. Additionally, various live and trendy examples have also been given to make the topic more interesting.

A detailed course on market analysis & interpretation, marketing, branding,promotional activities of fashion industry.

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What you will learn

• Introduction to Marketing – types of marketing, marketing toolkit, social media marketing, marketing fashion brands.
• Understanding Brand Management – types of branding, creating fashion brand through extensive research, case study analysis, USP of Brands.
• Techniques of Promotion & Planning.

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Level: All Levels

Duration: 4.5 hours

Instructor: Indian Design League