Introduction to Digital Marketing Strategies

Introduction to Digital Marketing Strategies

You’ve landed on a course that is intended to help learners get a look behind the curtain of digital marketing for some of its inner workings. There are 12 modules with a recording and handout to understand how the intricate pieces fit together to create a strategy for digital marketing in today’s world.

It's a great overview for business owners and marketing managers who want to understand how to develop a digital marketing strategy.   Students of marketing will appreciate the digital components that tie the buyer's journey to specific tactics with associated measurables to achieve success. This course is not like any other course as it works to help you understand how all the pieces of digital marketing components fit together to create an integrated, seamless approach.

This is course is approximately two hours. Students are encouraged to review the content of the course to get a better understanding of the core concepts. Then work through each module with the resource provided to take notes and apply the learning to a digital marketing strategy. At the end of each module is a short multiple choice quiz. At the end of the course, you will receive a certificate of accomplishment.

Lead by an industry expert with  fifteen plus years in the industry, this course is used by professionals and business owners to optimize their digital marketing to get the best return on their marketing dollar investment.

A basic understanding of digital marketing strategies for business owners and marketing managers

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What you will learn

• How to create a Digital Marketing Strategy
• Overview of Digital Marketing Strategy
• Explaining the Buyer's Journey

Rating: 4.3125

Level: Beginner Level

Duration: 2 hours

Instructor: Toni Guffei