Advertising Creativity & Consumer Behaviour

Advertising Creativity & Consumer Behaviour

This module appears in UGC certified course of mass media.

This course aspires to prepare a new generation and work from home with certification, of media and communication professionals, teachers and researchers with a holistic understanding of media as a tool of change for national development and global understanding.

Journalism is concerned with the collection and dissemination of news through the print and electronic media. Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, finding a job in this field has become more challenging. Mass Communication is one of the processes of communication operating in the society at a wider level. Electronic media with its various forms has upgraded the study of Mass Communication, Journalism and Advertising.

A qualified professional can take up a job of educating, informing, persuading, interpreting, and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offers great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising.

Digital Marketing, Social Media Marketing, Marketing Agency & Media Planning

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What you will learn

• This course will acquaint the students with concepts, techniques for developing an effective advertising campaign.
• You will learn the rudimentary techniques of advertising, the economy of words and the necessity of creative thinking.
• The Course enables you to understand the awareness and growing importance of Brand Building.

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Level: All Levels

Duration: 6.5 hours

Instructor: MassCo Media