Excellence in Product and Brand Management

Excellence in Product and Brand Management

Do you want to fly in your marketing career higher than most others by gaining excellence in product management?

Take a look at this Udemy course only where you will

• Build excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.

• Gain Practical Experience by doing real life Brand Management Internship with us

• Preview 50% of  lectures for FREE

• Get Enrichmentors Course Completion Certificate cum Letter of Recommendation

• Get 30 days Money Back Gaurantee

The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.

You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their assignments and Practice Test successfully. These certificates will be signed by me and will be in addition to the normal Udemy Certificate you get on completion of the course. You will need to score 75% in the Practice Test and complete all the steps of the assignment to my satisfaction of similar level. It will be great if you can also do the rating and write reviews while doing the course as a feedback to us!

Please remember that this course comes with 30 days Money Back Gaurantee using which you can get a full refund if you are not satisfied after doing the full course

that will help you fly in your marketing career in many industries including FMCG, FMCD and IT

Url: View Details

What you will learn

• Understanding what are they looking for in Excellence in Product Management
• Learn what are the tools and techniques like SWOT, STP, 4Ps, U&A, Concept Testing, Concept Use Test, GTM Strategy, Digital Marketing etc
• Learn how to build Excellence in Product Management using these tools and techniques

Rating: 4.6875

Level: All Levels

Duration: 6 hours

Instructor: Arun Singhal