Personal Branding 101: For Aspiring Women Leaders

Personal Branding 101: For Aspiring Women Leaders

This quick and easy to implement, 10-step programme is based on the super-successful framework I use to coach my private clients into senior roles and it's a process I used myself so I know it gets results.

Why for women?

The workplace poses different challenges for women. I know, I've been there

We are judged more harshly. Have to work twice as hard to get what we want. And are routinely subjected to gender-based stereotyping on what is and isn't possible as a woman.

Too often women who are looking to move up the career ladder feel the pressure to conform to expectations and adopt inauthentic behaviours (aka be more like a man) in order to get there: The path women navigate is fraught with double standards and scrutiny leaving us frustrated, demoralised, professionally and personally compromised: 

• Fit in don't stand out

• Blend but don't offend

• Be ambitious but not pushy

• Self-promote but know your place

I set up my company FirstWoman to address these issues. I believe unequivocally that women can still be supremely successful without having to compromise who they are, what they want, or the terms of their engagement.

The secret sauce is Branding

Branding is a science that has been used in business for years. Branding is a process that builds reputations, conveys a consistent image, and engenders a set of associations that spring to mind whenever that company name or product is mentioned.. and it's exactly the same for people.

Personal Branding done well is about consistently being the best version of yourself, based on your own personal strengths, personality, and experiences. It is what makes you unique and what you become renowned for....your professional reputation. And once established it is unshakeable. 

This course includes

• 10 step-by step-easy to digest Video tutorials that provide a blueprint for developing your Personal Brand

• A downloadable workbook that works in conjunction with the videos to provide written explanations and guidance to help you complete each lesson

• Bonus resources with tips and ideas to cement your learning

• A healthy injection of inspiration to give you the confidence to take the next step

When you finish the course you will have the building blocks in place for a stellar Personal Brand that will attract opportunities and give you a greater impact

How to build your Personal Brand and be successful, simply by being yourself

Url: View Details

What you will learn

• Proven Personal Branding techniques from a female Brand & Marketing expert who has first hand experience of what it takes for women to succeed in business
• A clear understanding of Personal Branding and why it is so important for professional women
• Go from Anonymous to Renowned with Standout Personal Brand

Rating: 5

Level: All Levels

Duration: 41 mins

Instructor: Mel Stanley