Digital Marketing Learning Journey

Digital Marketing Learning Journey

You are working in Product Marketing, Sales, Traditional Marketing Management, Finance, Customer Service, Data Management, HR, Logistics, IT, Events...anything else but Digital Marketing, and you are interested in understanding how it works?

Do you have the feeling you are too… young, old, experienced in something else, “fill in the blanks” to learn Digital Marketing, but something in you is still curious?

Do you want to know “How do ads get me every time?”

This is a crash course for beginners to intermediates people of all ages, from all walks of life that want to understand the basics of digital marketing.

And this is a crash course for beginners that have always worked in something else but digital marketing and are now thinking about moving to this space.

Finally, this is a course for the curious that want to stay ahead of the game.

Are you one of us?

TAKE THE LEAP INTO...THE DIGITAL SPACE.

Objectives of the class itself are:

To bring people up to date with novelties in the digital space and ways they could leverage digital marketing to improve their performance.

Provide a deep understanding of:

○ Fundamental principles used in Digital Marketing

○ Client behaviour online

○ Digital Marketing Channels & ways to create a strategy that will maximize
the company’s ROI.

Digital Marketing

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What you will learn

• Digital Literate: Understanding the fundamental principles of Digital Marketing
• Understanding Customer Behaviour in Digital
• Ability to design and apply a Digital Marketing Strategy using Digital Channels, and connecting it to the overall business KPI’s

Rating: 5

Level: All Levels

Duration: 2.5 hours

Instructor: Rowena Marin