Using Social Media for Competitive Intelligence (CI)

Using Social Media for Competitive Intelligence (CI)

As a strategist and a customer executive, you know how important it is to keep track of your competitors, especially where one bad encounter can wreak havoc on your reputation. But what you didn’t know is how easy it is to get measurable and actionable intelligence from online sources and social media platforms – and leverage that information and intelligence to drive various strategic and tactical internal initiatives.

Everyday hundreds of thousands of reviews, tweets, and comments are posted about your organization or your competitors. From new products they plan to launch or new markets they plan to penetrate. This course will help you compile, interpret, and apply organizational competitive intelligence strategies to the information uncovered. Research has shown that through analyzing these various social media channels, organizations can extract critical competitor business insights and use them to improve positioning and operations. Identifying target groups of competitors allows you to apply proven research analysis to uncover information and intelligence that generates a competitive advantage.

This online course provides you with the strategies needed to effectively leverage social media research to provide you and your organization a definitive advantage against your competition by understanding their moves, new products, clients, employee sentiment, and position in the marketplace.

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What you will learn

• Learn from someone who implements competitive intelligence programs for organizations over the past almost 20 years
• Ability to contact instructor for assistance on your implementation after course completion
• Understand the ethics and legalities in intelligence gathering

Rating: 4.5

Level: Beginner Level

Duration: 1 hour

Instructor: Glen Brynteson