Consumer Targeting in Experience Economy

Consumer Targeting in Experience Economy

Description

This course is designed for those who want to learn how to engage in the experience economy and understand their target audience.

After the course, you will be able to:

· develop an understanding of a brand’s target audience

· learn about designing memorable consumer experiences and the five key Experience-Design Principles

· learn how to create a focused target audience

· explore how experience effects work on the target audience.

This course can be followed as a practical guide on engaging in the experience economy and understanding the brand’s target audience. If you work in the field of brand management, you will find points that appeal to you. During the course, you will have examples that you can reinforce with your daily life. In this context, the course outlines the steps to take in designing a brand experience that touches its target audience.

Course Outcomes

Students will be able to

· develop an understanding of a brand’s target audience

· learn about designing memorable consumer experiences and the five key Experience-Design Principles

· learn how to create a focused target audience

· explore how experience effects work on the target audience.

Target Audience

This course is designed for those who want to learn how to create a focused target audience through the experience effect.

Instructor

Dr. Hande Bilsel

New Branding

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What you will learn

• Students will be able to develop an understanding of a brand’s target audience.
• Students will be able to learn about designing memorable consumer experiences and the five key Experience-Design Principles.
• Students will be able to learn how to create a focused target audience.

Rating: 4.83333

Level: Beginner Level

Duration: 1 hour

Instructor: Bahcesehir University