Services Marketing In Totality

Services Marketing In Totality

Base on my research, by 2025 millions of additional new jobs will be added on the internet, this means services jobs will still be abundant than product oriented jobs, so we need to take good care and understand in detail services marketing.

Because of the challenges associated with services it is important we understand services marketing in other to market the services effectively and efficiently. The characteristics of services make it unique in understanding it in detail to enhance the work of the services marketing concept. It is very important that we should not take any customer for granted, the survival of any business depend on the customer, it is better companies train their employees well so that they can handle customers in a professional way.

Delivery good services to customer is a great competitive advantage.

service recovery strategies, service failures, service encounters, customer role in service delivery

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What you will learn

• enable people to fairly understand the challenges involved in service delivery
• learn about the characteristics of services
• learn about the dimension of service quality

Rating: 4.6

Level: All Levels

Duration: 2 hours

Instructor: Eric Yeboah