Pay Per Click Advertising: Optimize for Leads & Sales

Pay Per Click Advertising: Optimize for Leads & Sales

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LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING

A Certificate of Completion is Presented to Students who Undertake the Course.

The Course is Endorsed by The Oxford College of Marketing.

1. A clear and concise way to learn Pay Per Click
2. Jargon Buster - Real Learning no false "short-cuts"
3. Plenty of Industry examples and Best practices

This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.

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What you will learn

• Plan, Deploy, Manage, Audit a PPC Campaign
• Optimize your Campaign for Best Results
• Dramatically lower the Price of your Adverts

Rating: 4.25

Level: All Levels

Duration: 5.5 hours

Instructor: Oxford Learning Lab