Communications in the Supply Chain

Communications in the Supply Chain

Important notes:

• Current promotional price is $29, but will increase to $149
• New lectures and updates
• Support

Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.

They have no choice.

They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.

Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.

Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.

Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.

As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.

It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.

This course provides a practical examination of the communication process within the modern SC&L.

A practical examination of the communication process within the modern Supply Chain & Logistics.

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What you will learn

• You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain
• You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
• You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing

Rating: 4.05

Level: All Levels

Duration: 3 hours

Instructor: Nigel Devenish