How to moderate a focus group.

How to moderate a focus group.

Having moderated hundreds of focus groups in my career, I've had the opportunity to learn several specific actions that work best when you're asked to lead a group of participants on a guided exploration of a topic. This class is best suited for those who are experienced in other areas of marketing, but who want to get a better grasp on tried-and-true techniques in this particular field.

A simple and easy-to-follow guide to effectively moderating focus groups.

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What you will learn

• A collection of skills to help you effectively moderate a focus group.

Rating: 3.9

Level: Intermediate Level

Duration: 34 mins

Instructor: Daniel Berkal