Content Strategy and Planning in B2B Marketing

Content Strategy and Planning in B2B Marketing

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.

The course modules include

1. How Content Drives B2B Marketing

2. Setting Goals for Content Marketing

3. Defining Buyer Personas

4. Defining Your Brand Voice

5. Content Themes, Pillar Content, Topic Clusters

6. Content Planning: Publishing, Promotion, Content Calendars

There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.

The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.

The most comprehensive course for B2B content strategists

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What you will learn

• Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
• Entrepreneurs will learn content strategy that will help brand building and lead generation.
• All B2B marketing professionals can learn content strategies that make content marketing successful.

Rating: 4.45

Level: Intermediate Level

Duration: 2.5 hours

Instructor: Suhasini Kirloskar