The Complete Guide to Sponsorship Marketing

The Complete Guide to Sponsorship Marketing

Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships?  

Then this is the course for you!

Many marketers who are focusing on digital marketing skills are forgetting some of the core marketing techniques that still exist in abundance, and one of those is Sponsorships. Sponsorships are a $billion industry and are mastered by some of the biggest brands out there; Pepsi, Emirates, M&S & Samsung. It's vital that budding marketers grasp this topic and ensure they tie it into their wider marketing mix to achieve their multi-attributed marketing objectives.

What's more, Sponsorships have evolved. No longer is it simply a logo on a billboard. Sponsorships have now moved online and they've become trackable. Marketers are forgetting this fact, and this course aims to teach you not only traditional offline sponsorship methods, but the advancing online options too.

I bring my 12 years experience in UK start-ups to FTSE 100 companies, where I've managed multi-million pound Sponsorship campaigns. I've also written for some of the UK's largest marketing publications; EConsultancy and PerformanceIN, on the topic.

In this course I aim to teach you everything there is to know about Sponsorships:

• Understand the many types and branches of sponsorship, from corporate to influencers

• Learn how Sponsorships are created, scheduled, measured and analysed

• Learn how to plan, strategise and deploy specific sponsorship tactics

• How to utilise sponsorships not only offline but also online

• Become an expert in sponsorship campaigns, running them from start to finish

• Advanced tracking and attribution techniques

• ....And plenty of up to date examples!

To truly become an all-round marketer one needs to understand the techniques of Sponsorship Marketing!

For all marketers that want to master the creation, planning and execution of successful Sponsorship campaigns

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What you will learn

• Understand the many types and branches of sponsorship, from corporate to influencers
• Learn how Sponsorships are created, scheduled, measured and analysed
• Learn how to plan, strategise and deploy specific sponsorship tactics

Rating: 4.2

Level: All Levels

Duration: 2 hours

Instructor: Jim Howard