Go To Market Strategy

Go To Market Strategy

“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing

Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.

GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.

How to take your product to the customer

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What you will learn

• What is GTM? Benefits of having a GTM strategy. Key pillars of GTM strategy. How to get started with a winning GTM tailored for your target market and product offering. Reasons for failure of GTM.

Rating: 3.5

Level: Beginner Level

Duration: 1 hour

Instructor: Sarit Guha Thakurta