Store Design & Merchandising: maximize the retail space

Store Design & Merchandising: maximize the retail space

This course will give you tools and the basic techniques and knowledge to develop a retail design project.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.

We will cover all subjects related to the store space and product placement, such as:

- Store design technics

- Analyze and integrate a brand's identity in retail

- The importance of impactful shopping experience in a digital era

- Develop a store layout and learn tactics to create sections

- Understand customer behavior and how to build a costumer flow in the store space

- How to choose fixtures to improve profitability

- Understand ergonomic's impact in sales

Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals

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What you will learn

• At the end of this course, you will be able to develop a store design project, either for your own store or a client.
• Learn key technics to become a confident store planner and designer.
• You will be able to integrate a brand's identity in a retail space

Rating: 4.08824

Level: Beginner Level

Duration: 1 hour

Instructor: Diana Paiva