Principles of Marketing

Principles of Marketing

This course teaches you the basics of marketing you would need to know for introductory business courses, or if you're curious to see how marketing works behind the scenes. By the end, you should have a better understanding of what marketing is, its value, and different ways companies can use it to promote their offerings to consumers. You will learn about branding, marketing strategies, marketing plans, the consumer decision process, the product life cycle, recent consumer trends, how to target specific markets, global marketing, and much more. I provide many real-world examples to help you apply the content to everyday life and business news.

The marketing fundamentals you need to know for basic marketing or business instruction

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What you will learn

• Marketing
• Foundations of Marketing
• Marketing Strategies

Rating: 4.15

Level: Beginner Level

Duration: 3 hours

Instructor: Dawn Gioia