Celebrity Endorsements & Enhanced Brand Preferences

Celebrity Endorsements & Enhanced Brand Preferences

The course explains the idea of differentiated brand communication along with offering crystal clear idea about the role of celebrities in the society and their role as brand endorsers. Several theoretical concepts of celebrity endorsements have been explained along with defining the role of endorsements.

The science behind celebrity selection, contributors and outcomes of endorsements have been explained. Also how to manage endorsements across industry verticals so as to enhance company profitability and brand preferences.

Although the course carries examples based on Indian market, the designing of the syllabus is globally relevant and applicable

The Science behind Effective Brand Endorsements

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What you will learn

• Understanding theoretical and practical aspects of endorsements
• Understanding the science involved in celebrity selection
• Learning the best techniques of celebrity endorsement

Rating: 4.75

Level: All Levels

Duration: 2 hours

Instructor: Kisholoy Roy