How to Become a Successful Corporate Writer

How to Become a Successful Corporate Writer

Do you have a talent for working with words?

Have you ever wondered if it’s possible to earn good money as a writer?

Would you enjoy the flexibility to choose writing projects that interest you, and to work from home or your own office?

Then get ready to learn how to write your way into a brilliant new career as a corporate writer!

Did you know that many organisations need writers – and are willing to pay?

The trouble is, not many writers know how to target the large and medium-sized businesses that need professional writing services.

Many would-be writers are more than capable of delivering the crisp, clean copy that organisations want. But they lack the commercial know-how to make it happen.

Just a handful of successful writers dominate the market, leaving lots of available work on the table. In this course, Grant Butler will give you the tools and insights you need to win that work and build a thriving writing practice for yourself or a whole team.

Course co-instructor Shani Raja – one of the leading writing trainers on Udemy and a former writer with Grant’s firm, The Wall Street Journal, Bloomberg and more – will also share his insights on the five aspirations of a superior copywriter.

Praise from past students

"Great course from a great instructor. I'm a copywriter already but this is what I needed to feel prepared to step over into corporate. I was hesitant at how short it looked but there really is a good amount of information that does what it says in the title." Mark Hayden

“I enjoyed this class. It's really helping me on becoming a freelance corporate writer. I learned more about marketing myself, obtaining new clients, and having liability insurance so my writing will be protected. Great exercise lessons too!” Andrea Riley

"Absolutely what I was looking for. As a business journalist looking to go into corporate writing, this is perfect for me. I like the way the course forces you to write down your own ideas before Grant tells you his. A very good way of making things stick." Jonathan Kent

“Grant clearly knows his stuff and provides excellent insights into the business aspects of business writing.” Gabriella H

“It is enlightening. I have done some writing (articles, reports, rewriting, life stories and speech writing) but could not see where this fits career wise. The structure of the course is professional. I see where I can improve my approach already.” Marilyn Martyn

“Clear, precise, right to the point, understandable for the newcomers in business writing.” Georgios Toumanidis

“So far I am very impressed with the course and the lecturer. He really knows his subject and makes it very interesting so he holds your attention all of the time.” Yvonne Culverwell

“This course was helpful in showing me that I have been working as a writer for many years - just under various job titles. I now know how to showcase that writing experience to market myself properly.” Holli Buck

What is corporate writing?

Corporate writing is the apex of the business writing profession.

As a corporate writer, you’ll work for large businesses, governments and not-for-profit organisations. These are the companies and institutions that have the need and the budget to engage capable writers – like you – and reward them properly.

You’ll prepare marketing collateral, thought leadership material, speeches, articles, reports and more. And you'll work for banks, tech giants, pharmaceutical companies, professional firms, charities and others.

But while this is fascinating and rewarding work, the reality is that few people understand how to make a decent living as a professional writer. So, what if you could take your passion for words and turn it into a successful career or business?

This course will show you how to do just that.

Who is Grant Butler?

Grant is here to teach you how to make your way into the corporate writing profession. Whatever country you’re in, you’ll graduate from this course with all the tools you need to win in the enormous and often untapped market for corporate writing services.

Grant has the hard-won knowledge to equip you with the skills you need to succeed as a corporate writer. He is the founder and director of Editor Group, a world-leading corporate writing firm with offices in Sydney, Singapore and New York.

He has more than 20 years’ experience delivering business writing, editing and training services to teams from world leaders such as AECOM, American Express, Cisco, Deloitte, HSBC, Kelly Services, Jones Lang LaSalle, Microsoft and Singtel, as well as numerous governments and charities.

He’s also the author of Think Write Grow (Wiley 2012), the sought-after book about thought leadership writing and marketing.

Praise from Grant’s clients

“I’ve been very pleased to work with Editor Group and its founder, Grant Butler, for more than a decade. They have helped my office, Optus and the Singtel Group by consistently delivering intelligent and high-quality work that’s been instrumental in building our business.” – Paul O’Sullivan, Chairman, Optus

“I have had the pleasure of working with Grant on a number of occasions. I can strongly commend his ability to assist in polishing the written word before our customers see the final version.” – Kevin Bloch, Chief Technology Officer, Cisco

“Much as Augustus did to Rome, you found our text a city of bricks, and left it as a city of marble.” – Chris Richardson, Lead Partner, Deloitte Access Economics

What’s in this course?

Whether you want to become a freelance corporate writer, start your own business or create a writing division within an existing firm, Grant’s unique insights will give you a head start. In this course, he provides:

• A deep understanding of the field of corporate writing and practical advice on deciding what sort of corporate writer you will become

• Mastery over the technical aspects of corporate writing, including briefing, writing, assessing structure, editing and adding flair

• Insider knowledge about the most promising sectors and clients to target.

• An in-depth guide to pricing your services

• Practical advice on marketing yourself as a corporate writer using LinkedIn, resumes and cover letters, with examples of what does – and doesn’t – work

• Tailored tips for networking as a corporate writer, including information on conferences and associations to help boost your profile

• A step-by-step guide to building successful relationships with clients.

By the end of this course, you will know:

• How to approach and target organisations hungry for capable writers

• How to master the key skills unique to corporate writing and editing

• How to protect your intellectual property and commercial interests.

Who are you?

You might be a journalist or content writer looking for a new challenge. A budding writer worried about how you’re going to make a living in the crowded creative market. An academic who loves writing and has deep subject-matter expertise. Or perhaps you’re from a totally different field but have always loved reading and writing.

Whatever your background, Grant will show you how to channel your skill with words into a successful career as a corporate writer or the leader of a writing team.

Are there any course requirements or prerequisites?

Besides a printer to print out the manual, there are no requirements for this course. Experience in journalism, publishing, or academia might give you a running start, but anyone who has a way with words can make it as a professional business writer.

Praise for Think Write Grow, Grant’s book about writing thought leadership material

“It’s my new bible. The information has given me a deeper understanding of the questions I need to ask our experts in order for them to be positioned as thought leaders.” – Carla McMurray, Communications Leader, IBM ANZ

“Highly entertaining – an easy read full of practical ideas, references to resources and sound advice. In today’s overcrowded reading market, it is short, fresh, value-packed, fun to read and fantastic value for time.” – Sean Larkan, Partner at Edge International

“If you want to become a thought leader, and you want specifics on how to get it done, it’s essential you read Think Write Grow.” – Mike Schultz, President of RAIN Group

Practical advice for turning your passion for words into a great career or business. Expert with 20+ year global record.

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What you will learn

• Learn about corporate writing from a leader with 20+ years' experience
• Discover how to turn your writing passion and skill into a career or business
• Master key skills unique to corporate writing and editing

Rating: 3.75

Level: All Levels

Duration: 1.5 hours

Instructor: Grant Butler