Public Relations: Media Crisis Communication

Public Relations: Media Crisis Communication

Do you want to know the main principles of crisis communication? Are you looking to devise your own media crisis communication method?

If so, this course is perfect for you. You will learn exactly how to manage crisis communication in an effective manner, keeping everyone informed and preventing the spread of confidential information and false information.

Uncertainty is commonplace within all industries, especially in this ever-changing world. No matter what type of business you manage, you need to be immune to all forms of crisis. As well as a divisive strategy that will resolve the crisis in due course, you also need to have a good crisis communication plan.

You will learn some basic principles of general communication too, arming you with the ability to receive criticism in a positive way and deliver messages that are clear, informative and useful to all that are listening.

Whilst crisis communication is the main topic of the course, you will also learn some general crisis concepts too. The introductory lectures will advise you on what a crisis looks like, the different types you may encounter, and how you can plan to resolve them quickly and efficiently. Such plans also require a bespoke skillset, so this course will run you through the traits that every leader should have when it comes to crisis management.

This course’s content is tailored for business leaders, but it can be used by anyone looking to improve their leadership skills in general. Being a good leader means embracing uncertainty, whilst also having an effective plan to tackle uncertainty in all its forms. Whether you’re looking to create a crisis communication strategy, understand why crisis communication is important, or are hoping to boost your communication skills as a leader, this course has something for everyone.

Testimonial

“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.

Keep Your Reputation Intact During A PR Crisis

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What you will learn

• The main principles of crisis communication and their application
• Aspects of media communication and how they relate to crisis events
• How to manage crisis communication effectively and professionally

Rating: 4.6

Level: All Levels

Duration: 31 mins

Instructor: Expert Academy