Consumer Behavior

Consumer Behavior

Every human being's subconscious mind is responsible for making decisions much before the conscious one interferes. ‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products. We will discuss in details about some important topics, like: Types of Consumers, Role of Consumer Behavior in Loyalty, Model of Consumer Behavior, Steps of Decision-Making Process, How to Reduce Cognitive Dissonance, Factors Influencing Consumer Behavior, Role of Consumer Behavior & Value Drivers.

Consumer Behavior involves studying the processes a consumer uses to make purchase decisions.

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What you will learn

• Explain What is meant by Consumer Behavior
• Describe the Types of Consumers
• Explain Why do Consumers Buy

Rating: 4.2

Level: Beginner Level

Duration: 1.5 hours

Instructor: Management Study Guide