Introduction to Digital Marketing

Introduction to Digital Marketing

The ‘Web’ has a widespread reach and has a flexible information management structure that can help any business to connect with other businesses as well as consumers in all parts of the world.

Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics.

The digital strategy should have the right mix from a business and customer perspective. Therefore, the right ‘Digital Marketing’ plays a key role in a brand’s success. This course helps us in learning how to achieve marketing objectives through applying digital technologies or in other words through use of electronic communications technology.

Master the basics of digital marketing with our course. In total there are 16 modules to explore. You will learn in detail about concepts like –Marketing Mix, Digital Ad-Pricing Models, Porters 5 Forces Model, Social Media Advertising, Email Advertising, Website Promotion, Advertising on Youtube, Google Advertising, Search Engine Optimization, Various terminologies used in Digital World, Role of Content in Digital Marketing, Challenges faced in Digital Marketing, and many more stuff. Most of the modules are packed with real-world examples to help you turn knowledge into action.

‘Digital Marketing’ is achieving marketing objectives through applying digital technologies

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What you will learn

• Explain What is Digital Marketing
• Define Digital Marketing
• Explain What is Marketing Mix

Rating: 3.5

Level: Beginner Level

Duration: 2 hours

Instructor: Management Study Guide