How to build and manage a successful Loyalty Program

How to build and manage a successful Loyalty Program

The Art and Science of Loyalty & Marketing

Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.

In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.

This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understanding of all the key elements that should be addressed and the way to go about the entire process, and how to measure and manage the success of the Loyalty Program using simple but real metrics from the sales and business.

A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.

Simplified but Effective steps to build and manage a successful Loyalty Program

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What you will learn

• Learn simplified but very effective steps for designing, building and launching a Loyalty Program
• Learn how to customize the Loyalty Program strategy based on the type of Brand or Business
• Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results

Rating: 3.9

Level: All Levels

Duration: 2 hours

Instructor: Sanjay Dukle