Brand Communications Strategy Masterclass

Brand Communications Strategy Masterclass

Dive into  the wonderful world of brand communications strategy. Understand how brands communicate and convince different audiences to buy their products. This course cuts out the fluff, goes beyond the analysis paralysis and explains exactly how to build strategic level communication plans.

BY THE END OF THIS COURSE YOU WILL LEARN HOW TO THINK LIKE A STRATEGIST

SOME OF THE THINGS WE COVER IN THIS COURSE ARE

1. Arriving at a role or roles for the brand

2. Identifying stakeholders

3. Prioritizing stakeholders

4. Segmenting primary audiences

5. How to analyze macro environments

6. How to reverse engineer competition's communication plans

7. Consumer pyramids and funnels

8. Crafting messages

9. Putting all of the above in one logical plan. 

By end of this course, you would know how pro's do communication planning in real life situations that delivers results.

WHAT IS UNIQUE ABOUT THIS COURSE

I have developed this course based on three decades of hands-on experience in the advertising industry. Most of the content comes from projects I have worked upon, or have been exposed too and the various training sessions I have held over the years. New channels have emerged, newer contexts have emerged but the fundamentals of creating effective communications have remained the same. Though it may sound theoretical, this course is very practical. It is full of example’s, case studies, practice tips and handy resources that you can take to work everyday.

WHAT IS THIS COURSE NOT ABOUT

This course is not about brand management. Hence topics like brand architecture, portfolio management, brand extensions have not been covered. These topics are related to broader subject of marketing.

WHY YOU SHOULD DO THIS COURSE

If you are anyhow linked to commercial communications, this course is for you. Do this course for the following reasons

1. Get a comprehensive understanding of the communications planning process

2. Build your skills in analyzing audiences and markets

3. Learn the message creation techniques

4. Learn to present your plans to anyone in a simple manner

Learn professional brand communications planning as done in Advertising, PR & Digital Agencies

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What you will learn

• You would be able to develop complete strategic communication plans for brands
• You will learn how to practically reverse engineer competitors communication plans
• You will learn how to analyze and identify key macro, business and consumer trends when complete information is not easily available

Rating: 4.61538

Level: All Levels

Duration: 2.5 hours

Instructor: Sanjay Kumar