Businesses: How to Use Twitter for PR and Media Coverage

Businesses: How to Use Twitter for PR and Media Coverage

This free marketing training module is the ultimate business guide to using Twitter for PR and media coverage. It covers everything you need to know about using the social media platform to support your public relations activity, find and build relationships with journalists and secure national media coverage. The module covers several different tactics when using Twitter to boost your PR and media results, including tried and tested ways to achieve national media coverage.

Use social media to help your business' PR and marketing and achieve coverage in top tier media outlets (all for free!)

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What you will learn

• Why Twitter is such a powerful social media tool for PR, media relations and marketing for businesses.
• How to create your profile to attract the attention of journalists on Twitter.
• How to monitor and use the hashtag #journorequest to achieve media coverage for you and your business in national newspapers, radio and TV.

Rating: 4.4

Level: All Levels

Duration: 31 mins

Instructor: Claire Gamble