Integrated Marketing Foundations and Campaign Strategy

Integrated Marketing Foundations and Campaign Strategy

This 2.5 hour course covers the foundations of integrated marketing from past to present. You'll get to dive into campaign examples from the past and present to get an understanding of how integrated marketing began, and how it has evolved in the digital era. You'll learn the benefits of integrated marketing and why it's so important for your business.

I'll teach you how to strategize and launch your own integrated marketing campaign as I walk you step by step through the process providing tips and insights along the way. I'll teach you the best ways to work with creative teams and agencies and walk you step by step through a creative brief so by the end of the course you'll be master brief writer. I even have a lecture to teach you how to give constructive creative feedback so you can walk into any creative review and feel confident and ready to critique your campaign assets.

I even included a section to give you tips on how to pull your campaign results post launch, how to summarize your campaign and how to share your results so you can showcase all the great work you did and help you grow in your career.

This course includes templates and resources to help you strategize, outline, launch and summarize an integrated marketing campaign.

How to build an integrated marketing campaign from start to finish

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What you will learn

• The fundamentals of Integrated Marketing from past to present.
• Dive deeper into integrated marketing communication and campaign strategy.
• How to create an integrated marketing campaign from start to finish.

Rating: 4.1

Level: Intermediate Level

Duration: 3 hours

Instructor: Natalia Hellems