Market Sizing: How to size a market

Market Sizing: How to size a market

Analytical skills are critical in a number of different fields. This course helps you understand the analytical process. It explains what market sizing is, why it is needed and how it is done. It even prepares you to deal with situations where data is scarce or unavailable. It is designed to help professionals across entrepreneurship, strategy, marketing, sales, research, analytics, market intelligence and related fields understand markets and size them like pros, impress clients and supervisors and move up in their careers. It will also help those aspiring to get into leading B-Schools and other institutions ace interviews for admission.

A logical, common sense based approach to analysing and sizing market opportunities

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What you will learn

• 1. The analytical process and how analysis is done
• 2. Estimate market size or potential for products and services
• 3. Different methods of estimating market size: their advantages and disadvantages

Rating: 3.5

Level: Beginner Level

Duration: 44 mins

Instructor: Nitin Mathur