Product Marketing for Technology Companies

Product Marketing for Technology Companies

Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.

This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.

Master your product marketing skills through practical examples and exercises.

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What you will learn

• Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.
• Define different types of product launches and their deliverables which are recognized across both product and marketing.
• Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.

Rating: 4.3871

Level: All Levels

Duration: 3 hours

Instructor: Lucas Weber