Introduction to Influencer Marketing

Introduction to Influencer Marketing

The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running and reporting on a successful campaign.

By completing this course, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent.

The course is composed of five chapters, where we will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money.

This course is designed for digital marketers, aspiring entrepreneurs and influencers alike, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility and online sales.

An overview of influencer marketing for brands, entrepreneurs and influencers who want to maximise this media channel

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What you will learn

• Be fluent in the fundamentals of Influencer Marketing
• Be able to formulate an effective influencer marketing strategy and roll out plan
• Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales

Rating: 4.25

Level: Beginner Level

Duration: 1.5 hours

Instructor: Murray Legg