Web Analytics

Web Analytics

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage. Web Analytic is a tool that can measure Web site traffic. Businesses can also use it as a tool for business and market research.

This course will begin by discussing the definition and categories of Web Analytics, some examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, to name a few. This course will also tackle Affiliate, Internet, and Referral Marketing.

An introductory course about understanding the definition and categories of Web Analytics.

Url: View Details

What you will learn

• Be introduced to Web Analytics.
• Be aware of some Web-based Analytics and software products.
• Be aware of the different analytics tools.

Rating: 3.8

Level: All Levels

Duration: 2.5 hours

Instructor: The Art Of Service