Key Account Management Program (KAM)

Key Account Management Program (KAM)

As you know, in enterprise market, 80 % of revenue comes from 20% of company’s customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.

This program is teaching, how to sell to major accounts. You can develop Key Account Program if you get this course

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What you will learn

• You can start developing Key Account Program
• You can start developing selling strategies for major customers
• You can learn executive sales strategies

Rating: 4

Level: All Levels

Duration: 1.5 hours

Instructor: Tayfun Türkalp