Influencer Marketing MASTERY

Influencer Marketing MASTERY

Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!

Course includes:

Influencer Marketing MASTERY, by DearMishudad

Introduction to Influencer Marketing

Why Influencer Marketing is an Essential Strategy for any Brand

Relationships, Social Proof & Positive Bias

Bypass Ad Blockers & Get Incredible Content + Word of Mouth

Developing your Marketing Strategy

Integrating Influencer Marketing into your Overall Marketing Strategy

Understanding the Influencer Landscape

Micro-Influencers, Middle-, Macro-, and Celebs

Influencer ROI

Fake Influencers

Finding the Best Influencer for Your Business

Influencer Tools & the S.R.T.2. Method

HACK: Finding Influencers with the Chasing the Hashtag Method I

Chasing the Hashtag Method II

Communicating with Influencers

“Outreach” and Why it’s the Wrong Strategy

How to Interview Influencers so you Make a Good Choice

Choosing an Influencer

Making Your Choice

Pitfalls to Avoid

Become an Influencer Marketing Expert

5 Things To Do to Prep your Brand for Influencer Marketing

Start Early & Do Long Term Planning

Integrating Influencer Marketing with Affiliate Marketing

How to Choose Your Platform & Empower Influencers to Work for You

Signing a Brand-Influencer Contract

8 Tips on What to Include in an Influencer Contract

Measuring Results and KPI (Key Performance Indicators)

KPIs and Commonly Used Metrics

Beyond KPIs: How to Use Your Instincts + Suggested Measurements

BONUS: Test Your Knowledge!

15 Question Quiz

Contract Template & Free Consultation

Turbocharge your marketing! A Comprehensive Guide to Making Influencer Marketing Work for your Brand

Url: View Details

What you will learn

• Develop your own long-term Influencer Marketing strategy
• Prepare your brand for successfully using Influencer and Social Media Marketing
• Identify types of Influencers and which is the best type for your business

Rating: 4.25

Level: All Levels

Duration: 2 hours

Instructor: NG Gordon