Google Analytics Mastery with Remarketing on Google Adwords

Google Analytics Mastery with Remarketing on Google Adwords

" If you can't measure it, you can't improve it " - Peter Drucker, one of the great Management consultants of all time. So, it's obvious that if you don't analyze your website or marketing campaign data you can't know what your customers like or don't like in your website. Without this knowledge, you cannot run a successful digital marketing campaign and get good Return on Investment ( ROI ). And, Google Analytics is an excellent cum free tool to analyze all your website data. This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,

• Setup Google Analytics Account   

• Installing Tracking Code on your website

• Configure Marketing Goals

• E commerce Tracking

• Setup Filters

• UTM Parameters

• Generating Reports ( Audience, Real time, Acquisition etc. )

• Linking Analytics with other Google Products

Explore the features of Google Analytics to track your Web & Marketing Data with latest Google Analytics User Interface

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What you will learn

• Installing Google Analytics Tracking Code on your Website
• Setting up Goals and Conversions for Marketing Campaigns
• Ecommerce Transaction Tracking

Rating: 3.25

Level: All Levels

Duration: 1.5 hours

Instructor: Heknath B Vicky