Learn Pay Per Click (PPC) Fundamentals

Learn Pay Per Click (PPC) Fundamentals

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Maximize your Pay Per Click advertising potential by learning from the industry's best!

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What you will learn

• Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
• Formulate, plan and execute effective Pay Per Click Campaigns
• Be up-to-date with latest best practices for PPC

Rating: 4.35

Level: Beginner Level

Duration: 2 hours

Instructor: Apex Global Learning