How to Get Media Exposure for Your Business

How to Get Media Exposure for Your Business

If you’ve ever read an article or watched a TV segment, and thought to yourself, “That could’ve been me!” you’re right.

In this course, we’re going to pull back the curtain to demystify the process of how you can get media exposure for your business, art, service or expertise! Once you understand how the news cycle works and learn to think like a reporter, you can insert yourself into the story! 

As the founder of Mpact PR and as a contributing writer, Jacqueline Lara has been on all sides of the table—from behind-the-scenes coordinating local, national, and international media coverage for clients and experts to interviewing and writing about entrepreneurs and artists for niche publications. She's also acted as the on-air talent promoting brands. In this step-by-step course, she'll help you reach a wider audience about your work and increase your bottom line. 

Learn how to think like a reporter to attract media attention for your business, art, product, or service!

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What you will learn

• Understand what makes a news hook, and how to position yourself to be ‘media-ready’
• Recognize the components of a compelling story and how to craft one that reporters can’t resist!
• Learn how to create engaging pitch materials, and what critical info should be included

Rating: 4.125

Level: Beginner Level

Duration: 36 mins

Instructor: Jacqueline Lara