User Experience Design: Create Highly Converting Websites

User Experience Design: Create Highly Converting Websites

GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS

What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.

The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
   

After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances. 

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!

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What you will learn

• Create websites that convert surfers into leads and customers
• Master personas to satisfy exact needs
• Craft Websites that people want to use again and again

Rating: 4.2

Level: All Levels

Duration: 5.5 hours

Instructor: Oxford Learning Lab