How to fundraise during the end of the year like a pro

How to fundraise during the end of the year like a pro

        My first year fundraising I was petrified. The pressure was on to deliver and I had never done anything like fundraising before. One night I saw an email had a statistic that changed everything for me. The statistic was simple - 24% of all donations for the year happen in December, and most of those occur in the last week of the year. 

        I read this two weeks before the end of the year - I had to act fast. That week I put together a communications campaign that raised over $10,000 during that last week. I tried the campaign again, and raised $30,000 in one day! 

        This year, consumers will donate an estimated $48 billion dollars between November and December this year. You have the same opportunity right now to raise some serious cash. 

          This class will teach you, step-by-step, how to develop a strategic plan to reaching and motivating donors so that they donate. I will also include the exact campaign I used to raise that $30,000. 

        Did you know that non-profits who develop a strategic plan and refine it every year can experience up to 70 percent growth in year-end giving? Let's make sure your cause gets the funding you need. 

        Now, here are some things to consider: 

• If all this course did was teach you how to organize your communications tools so that they work together, would it be worth the investment? YES!

• If all this course did was teach you how to talk to your donors so that they respond and want to donate, would it be worth the investment? YES!

• If all this course did was double your investment, would it be worth it? YES!

        This is the time of year to get your donors motivated, so what are you waiting for?! Let's get started. 

A step-by-step guide to take your non-profit fundraising efforts to the next level during the year-end season.

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What you will learn

• Explain why year-end giving is so important
• Plan a tailored year-end giving campaign
• Budget and execute a year-end giving campaign

Rating: 4.7

Level: Beginner Level

Duration: 36 mins

Instructor: Craig Severinsen